Frequently Asked Questions
Everything you need to know about the LTF Leg Up Foundation
Everything you need to know about the LTF Leg Up Foundation
The LTF Leg Up Foundation is an annual scholarship programme where LTF Digital provides £100,000 worth of comprehensive digital marketing services to one deserving aesthetic clinic or medspa for 12 months, completely free of charge. It's designed to help clinics that are making a positive impact through pro bono work to scale their business and expand their charitable efforts.
Only one clinic is selected each year. This ensures we can provide the full attention, resources, and support needed to truly transform their digital presence and business growth.
Absolutely! Unsuccessful applicants are welcome to reapply in subsequent years. We understand that businesses evolve and grow, and what might not have been the right fit one year could be perfect the next.
You can apply if you're either already providing pro bono treatments or if you formally commit to providing at least 5% of your annual treatments on a pro bono basis. We're looking for clinics that are serious about making a difference, whether they've started that journey or are ready to begin.
Pro bono work includes providing free aesthetic treatments to patients affected by cancer after-effects, trauma scarring, Bell's Palsy, congenital conditions like cleft lip, domestic violence or self-harm after-effects, and complications from botched procedures. The key is helping those with genuine medical or psychological need, not cosmetic vanity treatments.
While we prioritise applications from the UK, Ireland, USA, Canada, Australia, New Zealand, and UAE, we will consider applications from other English-speaking countries. The key requirements are that you operate in English and can work effectively within our time zones for collaboration.
The clinic must be led by a recognised, regulated medical professional such as a doctor, nurse practitioner, physician assistant, or other qualified healthcare provider who is licensed to perform aesthetic treatments in your jurisdiction.
No, this isn't about financial hardship. We're looking for established, successful clinics with growth potential who are already making a positive impact but haven't yet made the digital leap that could transform their business. You need to be stable enough to fully engage with the programme.
The scholarship includes: a brand new professional website with 12 months hosting and maintenance, monthly marketing strategy consultations, ongoing SEO and monthly blog writing, email marketing campaigns, and monthly social media content creation and scheduling. It's the complete "Done For You" digital marketing package that LTF provides to paying clients.
The scholarship covers the strategy and management of paid advertising campaigns, but not the actual advertising spend itself. You would need to provide your own budget for Google Ads, Facebook/Instagram ads, etc. However, we'll create, manage, and optimise all your campaigns to maximise your return on investment.
Yes, the website becomes yours to keep. We provide 12 months of hosting and maintenance as part of the scholarship, after which you can choose to continue hosting with us (at standard rates) or move it elsewhere.
You'll need to attend scheduled strategy calls, provide timely approvals for content and campaigns, and submit any required assets or feedback within agreed timelines. Typically, this involves 2-4 hours per month of your time, though website development may require more initial input.
We understand that running a clinic is demanding, but engagement is crucial for success. If you fail to engage for more than 30 consecutive days without valid reason, we may remove you from the programme and reallocate the scholarship to another applicant. We're here to support you, but we need your commitment too.
Professional photo and video shoots are not included in the scholarship. However, we'll provide guidance on creating great content with smartphone photography and can recommend local professionals if needed.
Your video should be 3-5 minutes long and cover: who you are and your clinic's story, your current charitable/pro bono work and its impact, your business goals and growth aspirations, why you'd be perfect for this scholarship, and your commitment to collaboration. Be authentic and passionate – we want to see the real you.
Applications must be submitted by midnight on August 15th, 2025. Late applications will not be considered, so don't leave it to the last minute!
Applications will be reviewed by a panel from the LTF Digital leadership team. We'll contact the successful applicant directly, and the announcement will be made publicly in August 2025. Due to the volume of applications expected, we won't be able to provide individual feedback to unsuccessful applicants.
The application form will guide you through exactly what's needed. While we may ask for supporting evidence of your charitable work, the primary focus is on your video application and written submission. Quality over quantity is key.
Yes, by accepting the scholarship, you agree to allow LTF to share elements of your journey across our marketing channels. This might include case studies, before/after marketing results, interviews, or features in press campaigns. It's part of how we inspire other clinics to adopt similar charitable efforts.
We may request anonymised proof of your charitable work for validation purposes. This helps ensure the integrity of the programme while respecting patient confidentiality.
We understand that business circumstances can change. If significant changes occur that affect your ability to participate or meet the programme requirements, please communicate with us immediately. We'll work together to find the best solution.
If your question isn't answered here, please don't hesitate to reach out.
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