Eligibility Criteria

Full Application Requirements & Terms

Application Criteria

1. Eligibility Criteria

To apply for the LTF Leg Up Scholarship, clinics must meet the following requirements:

✓ Established Practice

Be an established aesthetic clinic or medspa offering injectable or device-based treatments.

✓ Medical Leadership

Be led by a recognised, regulated medical professional.

✓ Geographic Eligibility

Be based in the UK, Ireland, USA, Canada, Australia, New Zealand, or the UAE (applications from other English-speaking countries will also be considered).

✓ Physical Premises

Operate from a physical premises with at least one qualified medical practitioner on-site.

✓ Pro Bono Commitment

Be actively providing (or formally commit to providing) at least 5% of annual aesthetic treatments on a pro bono basis to patients affected by medical conditions such as:

  • After-effects of cancer
  • Scarring caused by trauma
  • Bell's Palsy
  • Congenital conditions such as cleft lip
  • After effects from domestic violence or self harm
  • Complications arising from botched non medic procedures

✓ Growth Mindset

Be ambitious and ready to scale, with a motivated team and growth mindset.

✓ Collaboration Commitment

Be willing to collaborate closely with the LTF team, provide transparent reporting, and allow LTF to share your story as part of our community initiative.

2. Application Process

All applicants must submit a video application and complete a short written submission outlining their current services, business ambitions, and charitable work.

Applications will be reviewed by a panel from the LTF Digital leadership team. The decision of the panel is final and no correspondence will be entered into.

3. Scholarship Inclusions

The selected clinic will receive 12 months of free, fully managed digital marketing services, including:

Website Development

A brand new, professionally designed website with 12 months of hosting and maintenance

Marketing Strategy

Monthly marketing consultation sessions

SEO & Content

Ongoing SEO delivery and support, plus monthly blog writing

Email Marketing

Email marketing campaigns

Social Media

Monthly social media activity (content creation and scheduling)

4. Exclusions

The scholarship does not cover:

  • Paid advertising spend (e.g. Google Ads, Meta/Facebook/Instagram etc.)
  • Video or photography production, including shoot days
  • External backlink budgets or PR placements

5. Participation Commitments

The selected clinic must fully engage with the LTF team for the entire 12-month period, including:

  • Attending scheduled calls and strategy meetings
  • Providing timely approvals and content input
  • Submitting any required assets or performance feedback within agreed timelines

Important: Failure to engage for more than 30 consecutive days without valid reason may result in immediate removal from the programme, with the scholarship reallocated to another applicant.

6. General Terms

  • One scholarship per year: Only one clinic will be selected each year. Unsuccessful applicants may reapply in subsequent years.
  • Non-transferable: The scholarship cannot be transferred, resold or substituted.
  • No cash alternative: No cash value is assigned to any part of the scholarship.
  • Service limits: Monthly output will be capped at commercially reasonable levels (e.g. up to 4 blogs, 1 email campaign, and 10 social media posts per month).
  • One-time website: The website build is a one-off project and does not include redesigns or future development beyond regular maintenance.
  • No reselling or re-use: Scholarship recipients may not license, sell, or repurpose the assets created under this programme for third-party use without written permission.

7. Legal & Ethical Compliance

  • All recipients must operate in full compliance with local medical regulations and licensing standards.
  • Pro bono treatments must be delivered with the same level of safety, care, and professionalism as standard services.
  • LTF reserves the right to request anonymised proof of charitable work for validation and ethical assurance.

8. Marketing & Publicity

By accepting the scholarship, the clinic agrees to allow LTF to share elements of their journey (including photography, video content, interviews, and marketing results) across our digital, social, and PR channels.

Recipients may be featured in case studies, press campaigns or marketing showcases aimed at inspiring other clinics to adopt similar charitable efforts.

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